Is Now a Good Time To Become an Agent?

Every few years the same question comes back: is it a bad time to get into real estate? Rates are high, headlines are gloomy, and plenty of agents have pulled back. Here is a different way to look at it.

When everyone goes one direction, look the other way

Kris Lindahl got his real estate license in 2009, in the middle of the foreclosure crisis. His first deals were short sales that took ten months to close and paid a few hundred dollars. Everyone told him it was the wrong time. It turned out to be the foundation of the brand that now covers Minnesota and Wisconsin.

Buyers and sellers still have to move

Jobs change, families grow, estates settle, and life events do not wait for a perfect rate. People who have to move still need someone who can help them move well. In a tougher market, the agents who know what to say and who work harder than everyone else win more of those moments.

Fewer agents are marketing, which helps the ones who do

When markets slow, many agents cut marketing and the weaker players leave. A big brand that keeps showing up keeps getting the calls. At KLRE, company-set appointments are how our agents spend their day selling instead of looking for someone to sell to.

The economy is changing, and people can feel it

Median income has not kept up with costs. Many jobs are changing quickly because of technology. Smart people are looking for a skill that pays for effort and that cannot be handed to software. Real estate sales is one of them, because buying or selling a home is an emotional, high-trust decision that people want to make with another human.

What this means for you

A tough market is a bad time to start if you plan to coast. It is a good time to start if you can sell, you are hungry, and you want a team with standards. Start your application and see if you are a fit.